Introducing the NEW Authentik-Powder

Skin cleansing is one of the most important daily routines – if not the most important of them all. Cleansing is the first step of all skincare routines and is beneficial in a number of ways. If not cleansed daily and properly, dirt and pollution accumulate at the surface of your skin and could potentially contribute to breakouts, dehydration and skin ageing.

This universal cleansing powder transforms into a delicately exfoliating foam on contact with water. Formulated with oyster shell and argan kernel shell powder, it gently eliminates impurities and helps beautify skin texture. The calcium contained in oyster shells helps regenerate and strengthen cells, while other trace elements promote skin renewal. Skin is softer and more radiant. Argan shell which is rich in antioxidants, protects the skin against free radicals, preventing premature ageing. Its anti-inflammatory and moisturising properties can also soothe the skin and improve its elasticity. Its micro-particles gently exfoliate the skin.

The gentle surfactants cleanse the skin without drying it out, while fruit enzymes gently exfoliate, removing dead cells. Clays absorb excess sebum and purify the skin, while botanical extracts soothe and nourish the skin.

In the world of beauty, the key to radiant skin often lies in a dedicated skincare ritual. Double cleansing in cosmetics has become a must-have, providing an approach to deeply cleanse the skin. Let’s explore together why this practice has become the cornerstone of many skincare routines.

What is double cleansing?

Double cleansing is a two-step process that involves using a makeup remover product (such as milk, cream, oil, balm…) followed by a water-based cleanser. This method aims to remove impurities, makeup, and residues from skincare products more thoroughly than traditional makeup removal.

The importance of double cleansing lies in its two-step process:

The first step: Makeup Removal products effectively dissolve makeup, including water-resistant products, while respecting the skin’s natural balance. At Matis, there are numerous solutions with different textures tailored to various skin types.

The second step: Water-based Cleansing This step involves using a water-based cleanser to remove oil, grease, sweat, and other impurities. This further cleanses the skin deeply. Matis’ cleansing powder has the advantage of being usable daily while gently exfoliating the face. 

The benefits of double cleansing

  • Depth of cleansing: Double cleansing reaches deeper layers of the skin, removing impurities that can clog pores and lead to skin issues.
  • Enhanced skincare absorption: Clean skin absorbs skincare products better, maximizing the benefits of lotions, serums, and creams applied afterward.
  • Soothing and balancing effect: Double cleansing can soothe the skin, reduce inflammation, and restore balance, creating an ideal canvas for healthy skin

So, say hello to your skin’s new powerful daily exfoliant and watch it work its magic for a glowing and beautiful complexion.

Contact us at for more information on how to stock this amazing product.