We are very excited to announce that the fabulous MATIS Caviar The Serum has been selected as a finalist in the Best Ultra-Luxe Anti-ageing product category in the Pure Beauty Global Awards 2021.
The Serum belongs to the MATIS Caviar line, the brand’s flagship range. Exceptional products, sensuous formulas, delicious textures, 360-degree targeted anti-ageing action, streamlined design and premium materials combine to deliver a perfect experience of French-style luxury.
The Serum is a supreme elixir with French Caviar that offers a global anti-ageing solution and an exquisite sensory experience. Its exceptional formula with caviar, known for its rich natural content of omega-3, proteins, minerals and vitamins, dynamizes the cellular renewal. Blended with a potent active ingredient that firms the skin and fights wrinkles helping it recover its beauty and firmness.
The Pure Beauty Global Awards are organised by Pure Beauty, a print magazine which is the UK’s leading and Europe’s fastest growing independent B2B information resource for the beauty industry. The awards provide global exposure to new and existing brands who are taking the global beauty market by storm. The awards are for brands niche and mass, based anywhere in the world. Brands enter to gain recognition and exposure of their new launches on a global scale.
Winners are voted for by an expert judging panel with a wide-ranging background of expertise. The judging criteria will be based on a product’s usability, effectiveness, unique selling points, packaging (where relevant), functionality and innovation. The international beauty experts will use their expertise to judge across different categories and decide the best new global products of the year.
The international judging panel will consist of: Professional beauty experts across all sectors, leading make-up artists, hairdressers and facialists as well as male grooming and body care specialists, professionals working in the manufacture and supply of over-the-counter beauty and grooming products around the world, retailers and beauty buyers from leading international retail outlets.
This year the event received almost 800 entries from 42 countries around the world.
Winners for the 2021 Awards will be announced on the 12th of May! Keep your fingers crossed for our amazing brand.