The Beauty Industry is one of the most exciting industries to be in, and one that is constantly evolving. New beauty products and treatments enter the market faster than ever before and the beauty market is forecasted to grow by 21.1 % over the next five years. According to the Royal Mail’s Address Management Unit, more beauty salons opened on UK high streets in 2016 than any other type of independent business, an expanding industry with an estimated worth of £1.92bn. Along with the growth though, comes increased competition. Marketing your beauty business is one of the most important factors in helping it stand out. Hence, it is crucial to stay up to date with all the latest Marketing platforms and tools.
Importance of Online Presence For Marketing your Beauty Business
Online presence that is fresh, engaging and consistent with your brand and/or business image is a necessity in an era where the population spends an average of 2 hours and 22 minutes per day on social media platforms. French Beauty Expert recognises the requirement for continuous learning. For that reason, we organise frequent Social Media Training Days with digital Marketing guru and The Apprentice semi-finalist, Katie Bulmer Cooke, in order to support our customers’ desire to stay up-to-date and accelerate their business growth.
According to Katie Bulmer Cooke, Facebook and Instagram are the main social media platforms to have a business profile on if you are in the beauty salon/spa industry. Posting frequently and consistently on these two plaatforms will increase your number of followers and turn more and more leads into customers. In French Beauty Expert, we appreciate the time investment required for the creation of engaging social media posts. We also understand that it can be a challenge for a busy beauty salon or spa to put time aside in order to create quality social media content. In order to facilitate our customers in their efforts to build and increase their social media profile, we have created a continuously updated social media library which is always accessible to our clients for content and inspiration. Moreover, we endeavour to boost the response rates of their social media posts by re-sharing them on our own social media pages.